5 Rental Market Issues to be Aware of in 2020

The real estate and the rental market are two fields that always have fluctuations by all means. What I trending now isn’t going to be trending the next year. Moreover, it may not be trending until the next season.

In 2020, the rental market is valued to some $127 trillion. Can you imagine this number? It’s amazingly huge. People spend a lot of money on renting which means that this is a huge business worth talking about. See more about this on the link here.

In this article, we’re going to share 5 issues that you must have in mind if you’re working in this industry. Read on if you want to know what they are and how to handle them properly!

1. Always follow the news

The rent goes up and down depending on many factors. One of these factors is the politics. Whenever something happens that makes a social turmoil, you can be sure that it will affect the prices.

For example, these days’ events with the BLM movement are causing a lot of uncertainties especially in some neighborhoods creating fear in those who rent and those who want to get some of the offers. These events make the price go down and the entire industry is suffering because of it. Following the news and seeing the pattern can make you understand what is going to happen next and make you be prepared for it.

2. Be active on social networks

In the time of coronavirus, everyone is spending more time at home and on social networks and not at all times outside. Spreading the word through advertising campaigns that are made with billboards and bus commercials means throwing money in the wind.

Instead, you should be much more active on social networks and try an aggressive campaign for advertising your web site where most of the estates are offered.

3. Always be open for negotiating

In 2020 the American people are experiencing the worst economic crises in the last 100 years. Because of it, the rental market in 2020 experienced something that was never seen before in the American rental history.

Knowing this tells you how hard it is for people to find the money for better properties. Everyone’s trying to save some of the money they already have. This is why negotiating is crucial. You must pay more attention to it if you want to close some deals.

4. The price is going to keep on falling

You have probably noticed that the rental prices are falling everyone. The reason, as we mentioned, is that people simply have no money to spend on this. On the other hand, they must live somewhere. Everything put together, you’ll have to form a strategy based on the prices that are offered at the moment.

The market is forming its own rules and in a situation when there’s a lot of offer and not so much need for the objects, it’s normal for prices to go down. Don’t expect to close deals on the terms that were normal a few months back.

5. Work’s not going to be thriving

We’re all used to go to work and have a ton of it. There’s no more need for this. There’s simply no more work out there.

Because of this, it’s best to find a solution. If you’ve managed only corporate assets and properties, try some new fields as well to fill in the void that’s created because of the missing action. If you want to stay on top, make sure you find something else as well.


Just like all other industries and all around the world, things are changing rapidly and we all need to adjust to these new ways. The rental and real estate market is also seeing difficulties that a proper agent will find a way to overcome. See more about it here: https://www.forbes.com/sites/forbesrealestatecouncil/2020/06/15/what-will-be-the-new-post-crisis-trends-in-real-estate.

These 5 points should be enough to help you in the search for a better tomorrow. They should also help realize where the industry is headed. Have them in mind, and you can be sure that things are not going to be disastrous for you. If you play the cards right, you might even gain some more profits.